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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Beziehungsmarketing
Theorie
Consumer behaviour
61
Konsumentenverhalten
61
Relationship marketing
35
Market research
28
Marketing
28
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28
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25
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25
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25
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24
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24
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23
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23
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12
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11
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11
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11
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11
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English
37
German
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Homburg, Christian
63
Kumar, V.
61
Bruhn, Manfred
53
Han, Heesup
52
Herrmann, Andreas
44
Hollebeek, Linda D.
41
Svensson, Göran
41
Gil Saura, Irene
37
Kleinaltenkamp, Michael
37
Palmatier, Robert W.
37
Mattila, Anna S.
36
Verhoef, Peter C.
36
Agnihotri, Raj
32
Huber, Frank
32
Lambertini, Luca
32
Smith, Alan D.
32
Prentice, Catherine
30
Loureiro, Sandra Maria Correia
29
Henneberg, Stephan
28
Naudé, Peter
28
Krafft, Manfred
27
Walsh, Gianfranco
27
Gierl, Heribert
26
Grewal, Dhruv
26
Vrontis, Demetris
26
Ruyter, Ko de
25
Bauer, Hans H.
24
Hyun, Sunghyup Sean
24
Thaichon, Park
24
Bang, Nguyen
23
Eggert, Andreas
23
Klaus, Philipp
23
Evanschitzky, Heiner
22
Wieseke, Jan
22
Balaji, M. S.
21
Casidy, Riza
21
Johnston, Wesley J.
21
Kowalkowski, Christian
21
Sheth, Jagdish N.
21
Wirtz, Bernd W.
21
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Gottfried Wilhelm Leibniz Universität Hannover
2
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SAGE library in marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of international consumer marketing
4
Journal of business-to-business marketing
3
Marketing : ZFP ; journal of research and management
3
International journal of electronic marketing and retailing : IJEMR
2
Psychology & marketing
2
Review of marketing research
2
The journal of brand management : an international journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
Heidelberger Fachbücher für Praxis und Studium
1
International journal of Indian culture and business management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
63
Showing
1
-
10
of
63
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date (oldest first)
1
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
3
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
4
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
5
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
6
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
7
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
8
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
9
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
10
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
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