//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing
20
Theorie
20
Theory
20
Deutschland
16
Germany
16
Market research
14
Marktforschung
14
Marketing theory
12
Marketingtheorie
12
Marketing management
8
Marketingmanagement
8
HR marketing
7
Personalmarketing
7
Beziehungsmarketing
6
Relationship marketing
6
Market segmentation
5
Marktsegmentierung
5
Consumer behaviour
4
Controlling
4
Erfolgsfaktor
4
Human Resource Management
4
Konsumentenverhalten
4
Personalmanagement
4
Success factor
4
Unternehmen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer service
3
Kundenservice
3
Lieferantenmanagement
3
Management control
3
Nachkaufmarketing
3
Organisationsstruktur
3
Organizational structure
3
Personalbeschaffung
3
Physical distribution
3
Strategisches Management
3
Supplier relationship management
3
Vertrieb
3
Business organization
2
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
52
Article
1
Type of publication (narrower categories)
All
Bibliografie
Collection of articles of several authors
Multi-volume publication
Article in journal
102
Aufsatz in Zeitschrift
102
Aufsatz im Buch
82
Book section
82
Graue Literatur
52
Non-commercial literature
52
Sammelwerk
50
Lehrbuch
46
Textbook
42
Handbook
37
Handbuch
37
Aufsatzsammlung
27
Arbeitspapier
14
Bibliografie enthalten
14
Bibliography included
14
Working Paper
14
Wörterbuch
11
Collection of articles written by one author
9
Nachschlagewerk
9
Reference book
9
Sammlung
9
Reprint
8
Hochschulschrift
7
Enzyklopädie
5
Case study
4
Fallstudie
4
Mehrbändiges Werk
4
Einführung
3
Fallstudiensammlung
3
CD-ROM, DVD
2
Festschrift
2
Systematic review
2
Thesis
2
Übersichtsarbeit
2
Accompanied by computer file
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
German
37
English
17
Author
All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Meffert, Heribert
53
Bruhn, Manfred
48
Sheth, Jagdish N.
48
Drees, Norbert
35
Ahlert, Dieter
20
Homburg, Christian
20
Kleinaltenkamp, Michael
20
Backhaus, Klaus
18
Tadajewski, Mark
18
Pechlaner, Harald
17
Belz, Christian
16
Zerres, Michael P.
16
Bauer, Hans H.
15
Esch, Franz-Rudolf
15
Tomczak, Torsten
15
Zentes, Joachim
15
Diller, Hermann
14
Melewar, T. C.
14
Kotler, Philip
13
Schwarz, Torsten
13
Bieger, Thomas
12
Lips, Peter
12
Baumgarth, Carsten
11
Herrmann, Andreas
11
Hippner, Hajo
11
Kaynak, Erdener
10
Meyer, Anton
9
Stauss, Bernd
9
Töpfer, Armin
9
Wilde, Klaus D.
9
Wind, Yoram
9
Zanger, Cornelia
9
Brem, Alexander
8
Bröckermann, Reiner
8
Fritz, Wolfgang
8
Görgmaier, Dietmar
8
Hermanns, Arnold
8
Hinterhuber, Hans H.
8
more ...
less ...
Institution
All
Berliner Wissenschafts-Verlag
8
Gottfried Wilhelm Leibniz Universität Hannover
3
NWB Verlag
1
Published in...
All
SAGE library in marketing
7
Legends in marketing
2
Heidelberger Fachbücher für Praxis und Studium
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In the sense of product and communication design : investigating the role of sensory-related design benefits in
marketing
management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Fallstudien zum
Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
Saved in:
3
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
4
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
5
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
6
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
7
After Sales Service : Geschäftsbeziehungen profitabel gestalten
Pepels, Werner
(
ed.
);
Blümelhuber, Christian
(
contributor
)
-
2007
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003438732
Saved in:
8
ERM-Klausurtraining
Pepels, Werner
;
Böhmer, Nicole
;
Hillebrecht, Steffen W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011472360
Saved in:
9
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
10
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->