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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
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Theorie
Consumer behaviour
85
Marketing
85
Marktforschung
70
Market research
65
Deutschland
57
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55
Relationship marketing
55
Theory
50
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43
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42
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38
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38
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34
Marketingtheorie
34
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27
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27
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18
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18
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18
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17
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17
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14
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13
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English
96
German
72
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Khare, Arpita
Malhotra, Naresh K.
Wiedmann, Klaus-Peter
Bruhn, Manfred
180
Homburg, Christian
174
Huber, Frank
111
Meffert, Heribert
109
Bauer, Hans H.
108
Herrmann, Andreas
106
Kumar, V.
106
Kleinaltenkamp, Michael
94
Han, Heesup
84
Ahlert, Dieter
72
Verhoef, Peter C.
72
Backhaus, Klaus
71
Pepels, Werner
68
Krafft, Manfred
67
Albers, Sönke
66
Mattila, Anna S.
61
Stauss, Bernd
60
Hollebeek, Linda D.
59
Lambertini, Luca
59
Gierl, Heribert
57
Sheth, Jagdish N.
57
Loureiro, Sandra Maria Correia
55
Swoboda, Bernhard
54
Diller, Hermann
52
Burmann, Christoph
51
Palmatier, Robert W.
51
Piller, Frank T.
51
Grewal, Dhruv
50
Walsh, Gianfranco
50
Peitz, Martin
49
Benkenstein, Martin
47
Esch, Franz-Rudolf
47
Kotler, Philip
46
Tomczak, Torsten
46
Vrontis, Demetris
46
Thaichon, Park
45
Phau, Ian
44
Fritz, Wolfgang
43
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43
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Schriftenreihe Marketing, Management
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7
SAGE library in marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
6
Review of marketing research
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Psychology & marketing
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
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ECONIS (ZBW)
167
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167
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Special issue: luxury
marketing
and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
10
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
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