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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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| 5 applied filters
Year of publication
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Relationship marketing
Marktforschung
54
Market research
49
Consumer behaviour
38
Marketing theory
30
Marketingtheorie
30
India
27
Indien
27
Beziehungsmarketing
23
Marketing
23
Theorie
21
Theory
21
Marketingforschung
11
Marketingmanagement
11
Marketing management
10
Naresh K. Malhotra
9
USA
8
United States
8
Brand management
7
Einzelhandel
7
Green marketing
7
Markenführung
7
Retail trade
7
Öko-Marketing
7
Brand image
6
Business-to-business marketing
6
E-commerce
6
Electronic Commerce
6
Environmental consciousness
6
Markenimage
6
Umweltbewusstsein
6
Bekleidung
5
Bibliometrics
5
Bibliometrie
5
Clothing
5
Dienstleistungsqualität
5
International marketing
5
Internationales Marketing
5
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Online availability
All
Undetermined
15
Type of publication
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Article
48
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
4
Book section
4
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
53
Author
All
Khare, Arpita
Malhotra, Naresh K.
Homburg, Christian
139
Bruhn, Manfred
120
Kumar, V.
95
Han, Heesup
84
Huber, Frank
83
Herrmann, Andreas
80
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
65
Mattila, Anna S.
61
Hollebeek, Linda D.
59
Loureiro, Sandra Maria Correia
54
Krafft, Manfred
53
Sheth, Jagdish N.
50
Walsh, Gianfranco
49
Grewal, Dhruv
48
Piller, Frank T.
48
Backhaus, Klaus
47
Palmatier, Robert W.
47
Stauss, Bernd
46
Thaichon, Park
45
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Ko, Eunju
40
Svensson, Göran
40
Swoboda, Bernhard
40
Dwivedi, Yogesh Kumar
39
Hennig-Thurau, Thorsten
39
Prentice, Catherine
38
Woodside, Arch G.
38
Neslin, Scott A.
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
Quach, Sara
36
Smith, Alan D.
36
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Published in...
All
Journal of international consumer marketing
5
Journal of business-to-business marketing
3
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Marketing in the new global order : challenges and opportunities
1
Marketing strategy collection
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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Source
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ECONIS (ZBW)
53
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
5
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
6
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
7
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
8
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
9
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
10
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
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