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~person:"Kim, Yongjae"
~person:"McDonald, Chase"
~person:"Seo, Yuri"
~type_genre:"Article in journal"
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Computerspiel
8
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8
Consumer behaviour
7
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5
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5
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4
Sports marketing
4
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Kim, Yongjae
McDonald, Chase
Seo, Yuri
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Reijmersdal, Eva A. van
6
Storz, Cornelia
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Teng, Ching-I
5
Terlutter, Ralf
5
Allal-Chérif, Oihab
4
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Hwang, Yongjin
4
Kim, Sang Jin
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Rozendaal, Esther
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
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3
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Journal of consumer behaviour : an international research review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
8
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1
Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae
;
Lee, Seungbum
;
Lee, Younghan
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10012667344
Saved in:
2
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
3
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
4
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
5
Electronic sports : a new marketing landscape of the experience economy
Seo, Yuri
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1542-1560
Persistent link: https://www.econbiz.de/10010230076
Saved in:
6
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
7
Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
Saved in:
8
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
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