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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Poels, Karolien"
~person:"Reijmersdal, Eva A. van"
~subject:"Jugendliche"
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Search: subject_exact:"Werbetest"
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Jugendliche
Advertising effects
58
Werbewirkung
58
Advertising
26
Werbung
26
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
13
Online-Marketing
13
Emotion
12
Product Placement
10
Product placement
10
Computerspiel
8
Video game
8
Advertising planning
7
Children
7
Kinder
7
Target group
7
Werbeplanung
7
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Advertising industry
6
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6
Markenartikel
6
Television advertising
6
Werbewirtschaft
6
Australia
5
Australien
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5
Social web
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Youth
5
Cognition
4
Corporate disclosure
4
Kognition
4
Psychology of advertising
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Sponsoring
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Unternehmenspublizität
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King, Stephen
Phau, Ian
Poels, Karolien
Reijmersdal, Eva A. van
Chan, Kara
7
Grossman, Michael
5
Ng, Yu Leung
5
Tekin, Erdal
5
Wada, Roy
5
Hudders, Liselot
4
Pechmann, Cornelia
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
3
Castonguay, Jessica
3
Ponnet, Koen
3
Russell, Cristel Antonia
3
Te'eni-Harari, Tali
3
Bains, Karnika
2
Butt, Muhammad Mohsin
2
Cauberghe, Veroline
2
Chattopadhyay, Tuhin
2
Daswani, Aarzoo
2
De Jans, Steffi
2
Dewani, Prem Prakash
2
Dwivedi, Sunita
2
Jain, Varsha
2
Lampert, Shlomo I.
2
Misra, Vaibhav
2
Pezzuti, Todd
2
Russell, Dale W.
2
Shin, Wonsun
2
Zaware, Prof Dr Nitin
2
Adair, Carol E.
1
Adomaitis, Alyssa Dana
1
Afanasyeva, Tatiana
1
Ahn, Jungsun
1
Akbar, Suleman
1
Ali, Moazzam
1
Alperstein, Neil M.
1
Antheunis, Marjolijn L.
1
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Young consumers : insight and ideas for responsible marketers
2
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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ECONIS (ZBW)
5
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
3
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
4
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
5
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
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