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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Poels, Karolien"
~person:"Reijmersdal, Eva A. van"
~subject:"Product placement"
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Product placement
Advertising effects
58
Werbewirkung
58
Advertising
26
Werbung
26
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
13
Online-Marketing
13
Emotion
12
Product Placement
10
Computerspiel
8
Video game
8
Advertising planning
7
Children
7
Kinder
7
Target group
7
Werbeplanung
7
Zielgruppe
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Advertising industry
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Brand
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Fernsehwerbung
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Markenartikel
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Television advertising
6
Werbewirtschaft
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Australia
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Australien
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Jugendliche
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Cognition
4
Corporate disclosure
4
Kognition
4
Psychology of advertising
4
Sponsoring
4
Sponsorship
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Unternehmenspublizität
4
Werbepsychologie
4
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King, Stephen
Phau, Ian
Poels, Karolien
Reijmersdal, Eva A. van
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Naderer, Brigitte
7
Chen, Huan
6
Russell, Cristel Antonia
5
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Cauberghe, Verolien
4
Chan, Fanny Fong Yee
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Hudders, Liselot
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Tessitore, Tina
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
3
Küster, Inés
3
Patwardhan, Hemant
3
Pillai, Deepa
3
Sabour, Nadia I.
3
Schramm, Holger
3
Schweidel, David A.
3
Spielvogel, Ines
3
Stephen, Gladys
3
Vashisht, Devika
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Auty, Susan
2
Bauer, Hans H.
2
Bryant, Melchior D.
2
Burkhalter, Janée N.
2
Burmann, Christoph
2
Cauberghe, Veroline
2
Chintagunta, Pradeep K.
2
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International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
2
Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
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ECONIS (ZBW)
10
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
6
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Saved in:
7
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
8
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
9
Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
Saved in:
10
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
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