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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Roy, Subhadip"
~subject:"Advertising effects"
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Advertising effects
Werbewirkung
60
Advertising
22
Werbung
22
Consumer behaviour
20
Konsumentenverhalten
20
Celebrity endorsement
16
Celebrity-Werbung
16
India
12
Indien
12
Internet marketing
9
Online-Marketing
9
Brand
8
Brand image
8
Children
8
Emotion
8
Kinder
8
Markenartikel
8
Markenimage
8
Product Placement
8
Product placement
8
Target group
8
Zielgruppe
8
Advertising planning
7
Werbeplanung
7
Advertising industry
6
Fernsehwerbung
6
Television advertising
6
Werbewirtschaft
6
Australia
5
Australien
5
Brand management
5
Computerspiel
5
Markenführung
5
Psychology of advertising
5
Video game
5
Werbepsychologie
5
Celebrity endorsements
4
Cognition
4
Jugendliche
4
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Article
59
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Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatz im Buch
9
Book section
9
Language
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English
60
Author
All
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Roy, Subhadip
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
14
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Published in...
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A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Psychology & marketing
3
Asia-Pacific journal of business administration
2
International journal of advertising : the review of marketing communications
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Cutting edge international research
1
European journal of marketing : EJM
1
IIM Bangalore Research Paper
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
60
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60
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
4
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
5
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
6
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
7
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
8
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
9
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
10
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
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