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~person:"Kirchgeorg, Manfred"
~person:"Merrilees, Bill"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
59
Markenführung
59
Brand image
24
Consumer behaviour
24
Konsumentenverhalten
24
Markenimage
24
Brand
15
Beziehungsmarketing
14
Markenartikel
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Australien
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Brand architecture
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Marketingmanagement
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Leadership style
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Football
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Kirchgeorg, Manfred
Merrilees, Bill
Vrontis, Demetris
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
39
Phau, Ian
38
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
De Chernatony, Leslie
30
Han, Heesup
30
Sattler, Henrik
29
Christodoulides, George
28
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Baumgarth, Carsten
27
Gupta, Suraksha
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
26
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Dawes, John
23
Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Völckner, Franziska
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
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The journal of brand management : an international journal
13
Journal of business research : JBR
8
The journal of product & brand management
5
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Forum Wirtschaftsethik : Jahresschrift des DNWE
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing review
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
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ECONIS (ZBW)
68
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
7
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
8
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
9
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
10
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
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