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~person:"Kitchen, Philip J."
~person:"Pozniak, Laetitia"
~subject:"Internet"
~subject:"Marketing management"
~type:"article"
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Internet
Marketing management
Public relations
20
Öffentlichkeitsarbeit
12
Communication
6
Corporate culture
5
Marketing communications
5
Corporate Social Responsibility
4
Corporate reputation
4
Corporate social responsibility
4
Firmenimage
4
Kommunikation
4
Marketingmanagement
4
Unternehmenskultur
4
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3
Brand management
3
Communications
3
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3
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3
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3
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2
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2
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public relations
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Beverage industry
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Beziehungsmarketing
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7
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Kitchen, Philip J.
Pozniak, Laetitia
Bruhn, Manfred
10
Balmer, John M. T.
4
Laurie, Sally
4
Mortimer, Kathleen
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Balmer, John M.T.
3
Camilleri, Mark Anthony
3
Esch, Franz-Rudolf
3
Fischer, Thomas M.
3
King, Stephen
3
Waters, Richard D.
3
Ahlers, Grit Mareike
2
Ali, Saira
2
Andreu, Luisa
2
Becker, Sabrina
2
Bekmeier-Feuerhahn, Sigrid
2
Boenigk, Michael
2
Branco, Manuel Castelo
2
Coombs, W. Timothy
2
Delgado, Catarina
2
Eggers, Fabian
2
Ferauge, Perrine
2
Heiden, Matthias
2
Heller, Michael
2
Hoffjann, Olaf
2
Holladay, Sherry J.
2
Holtzhausen, Derina
2
Isenmann, Ralf
2
Johansen, Trine Susanne
2
Khattab, Umi
2
Küting, Karlheinz
2
Lemanski, Jennifer L.
2
Mattila, Anna S.
2
Melewar, T. C.
2
Mustafa Mohd Hanefah
2
Papasolomou, Ioanna
2
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Global journal of business research : GJBR
2
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
Review of business & finance studies : RBFS
1
Source
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ECONIS (ZBW)
7
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Unregulated markets and internet financial communication : qualitative and quantitative approaches
Pozniak, Laetitia
- In:
Review of business & finance studies : RBFS
6
(
2015
)
1
,
pp. 109-120
Persistent link: https://www.econbiz.de/10010519886
Saved in:
5
Determinants of internet corporate social responsibility communication : evidence from France
Pozniak, Laetitia
;
Ferauge, Perrine
- In:
Global journal of business research : GJBR
9
(
2015
)
2
,
pp. 53-63
Persistent link: https://www.econbiz.de/10011284726
Saved in:
6
Determinants of internet corporate social responsibility communication
Pozniak, Laetitia
;
Ferauge, Perrine
;
Arnone, Laurent
; …
- In:
Global journal of business research : GJBR
5
(
2011
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009012843
Saved in:
7
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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