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~person:"Klaus, Philipp"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
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Brand loyalty
Kundenintegration
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
23
Customer satisfaction
23
Kundenzufriedenheit
23
Markenführung
23
Dienstleistungsqualität
19
Service quality
19
Brand image
15
Markenimage
15
Customer experience
13
Social Web
13
Social web
13
Brand
11
Markenartikel
11
Internet marketing
10
Online-Marketing
10
Customer engagement
8
Customer integration
6
Emotion
5
Viral marketing
5
Virales Marketing
5
Confidence
4
E-commerce
4
Einzelhandel
4
Electronic Commerce
4
Markentreue
4
Retail trade
4
Vertrauen
4
customer experience
4
Airline
3
Customer experience management
3
Customer value
3
Fluggesellschaft
3
Kundenwert
3
Luxury goods
3
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Article in journal
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9
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English
9
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Klaus, Philipp
Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
27
Han, Heesup
12
Khan, Imran
11
Rahman, Zillur
11
Brodie, Roderick J.
10
Rather, Raouf Ahmad
10
Conduit, Jodie
9
Hajli, Nick
7
Islam, Jamid Ul
7
Leckie, Civilai
7
So, Kevin Kam Fung
7
Busser, James A.
6
Dawes, John
6
Fatma, Mobin
6
Gil Saura, Irene
6
Harrigan, Paul
6
Jaakkola, Elina
6
Johnson, Lester W.
6
Malthouse, Edward C.
6
Shulga, Lenna V.
6
Ahn, Jiseon
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Gligor, David
5
Guzman, Francisco
5
Huang, Chao-Chin
5
Itani, Omar S.
5
Kamboj, Shampy
5
Kim, Jinkyung Jenny
5
King, Ceridwyn
5
Kumar, V.
5
Le Nguyen Hau
5
Morgan, Todd
5
Plewa, Carolin
5
Popp, Bastian
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
Shamim, Amjad
5
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Published in...
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Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
2
International journal of market research
1
Journal of hospitality marketing & management
1
Journal of service management
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
3
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Experience co-creation in financial services : an empirical exploration
Ponsignon, Frederic
;
Klaus, Philipp
;
Maull, Roger S.
- In:
Journal of service management
26
(
2015
)
2
,
pp. 295-320
Persistent link: https://www.econbiz.de/10011401343
Saved in:
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