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~person:"Klaus, Philipp"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Beziehungsmarketing
United States
Consumer behaviour
30
Konsumentenverhalten
30
Relationship marketing
19
Customer experience
14
Customer satisfaction
12
Dienstleistungsqualität
12
Kundenzufriedenheit
12
Service quality
12
Luxury goods
7
Luxusgüter
7
Einzelhandel
6
Retail trade
6
Internet marketing
4
Online-Marketing
4
customer experience
4
Customer experience management
3
Luxury experience
3
customer experience management
3
Brand management
2
Customer experience quality
2
Customer experience strategy
2
Customer value
2
Digitalisierung
2
Digitization
2
E-commerce
2
EXQ
2
Electronic Commerce
2
Emotion
2
Emotions
2
Event marketing
2
Event-Marketing
2
Experiment
2
Firm performance
2
Gerechtigkeit
2
Großbritannien
2
Justice
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Kundenwert
2
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2
Luxury marketing
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English
19
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Klaus, Philipp
Han, Heesup
49
Hollebeek, Linda D.
36
Mattila, Anna S.
36
Huber, Frank
29
Loureiro, Sandra Maria Correia
27
Septianto, Felix
27
Kumar, V.
26
Verhoef, Peter C.
26
Grewal, Dhruv
25
Usman, Osly
23
Quach, Sara
22
Gierl, Heribert
21
Jang, Soocheong
21
Eisend, Martin
20
Lusk, Jayson L.
20
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Herrmann, Andreas
18
Das, Gopal
17
Swoboda, Bernhard
17
Tanford, Sarah
17
Thaichon, Park
17
Wangenheim, Florian von
17
Ahn, Jiseon
16
Japutra, Arnold
16
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
Schramm-Klein, Hanna
16
Taylor, Charles Raymond
16
Yoon, Sukki
16
Gil Saura, Irene
15
Gustafsson, Anders
15
Ko, Eunju
15
Neslin, Scott A.
15
Park, Jungkun
15
Pelsmacker, Patrick de
15
So, Kevin Kam Fung
15
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Journal of retailing and consumer services
6
The journal of services marketing
5
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of service research
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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ECONIS (ZBW)
19
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1
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
2
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
3
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
Saved in:
4
A glimpse of the future retail customer experience : guidelines for research and practice : editorial
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014303398
Saved in:
5
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
6
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
7
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
8
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
9
Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
10
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
1
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