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~person:"Ko, Eunju"
~person:"Park, Jungkun"
~person:"Verhoef, Peter C."
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
76
Relationship marketing
76
Brand management
61
Markenführung
61
Brand image
44
Customer satisfaction
44
Kundenzufriedenheit
44
Markenimage
44
Luxury goods
29
Luxusgüter
29
Online-Marketing
28
Brand
27
Markenartikel
26
Service quality
26
Fashion
23
Marketing management
23
Marketingmanagement
23
Mode
23
Social Web
22
Social web
22
Einzelhandel
19
Retail trade
19
Online retailing
18
Online-Handel
18
Customer value
12
E-commerce
12
Electronic Commerce
12
Kundenwert
12
Deutschland
11
Germany
11
Innovation adoption
11
Innovationsakzeptanz
11
Viral marketing
11
Virales Marketing
11
Confidence
10
Vertrauen
10
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144
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3
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241
research-article
6
Aufsatz im Buch
3
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conceptual-paper
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Language
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English
225
German
16
Author
All
Ko, Eunju
Park, Jungkun
Verhoef, Peter C.
Vrontis, Demetris
Walsh, Gianfranco
Wong, IpKin Anthony
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Loureiro, Sandra Maria Correia
61
Septianto, Felix
61
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
46
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Wiedmann, Klaus-Peter
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rana, Nripendra P.
35
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Journal of business research : JBR
38
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing : ZFP ; journal of research and management
9
International journal of hospitality management
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of retailing
6
International journal of advertising : the review of marketing communications
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European management journal
4
Global business & economics review
4
Journal of the Academy of Marketing Science
4
Journal of transnational management : the official journal of the International Management Development Association
4
The journal of services marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal for global business advancement : JGBA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism management : research, policies, practice
2
Academy of Management journal : AMJ
1
Cross-cultural buyer behavior
1
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ECONIS (ZBW)
241
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
7
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
8
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
9
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
10
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
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