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~person:"Ko, Eunju"
~person:"Phau, Ian"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
155
Brand management
49
Markenführung
49
Luxury goods
42
Luxusgüter
42
Beziehungsmarketing
34
Brand image
34
Markenimage
34
Relationship marketing
34
Brand
28
Markenartikel
28
Fashion
24
Mode
24
Online-Marketing
17
Australia
14
Australien
14
Customer satisfaction
13
Customer value
13
Emotion
13
Kundenwert
13
Kundenzufriedenheit
13
Marketing management
13
Marketingmanagement
13
Advertising effects
12
Werbewirkung
12
Einzelhandel
11
Retail trade
11
Distribution channel
9
Social Web
9
Social web
9
Vertriebsweg
9
Advertising
8
Designation of origin
8
Herkunftsbezeichnung
8
Online retailing
8
Online-Handel
8
Werbung
8
Luxury brands
7
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86
Free
7
Type of publication
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Article
Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
155
Aufsatz im Buch
5
Book section
5
Conference paper
1
Konferenzbeitrag
1
Reprint
1
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Language
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English
154
German
1
Author
All
Ko, Eunju
Phau, Ian
Verhoef, Peter C.
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
74
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
54
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
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Journal of business research : JBR
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : JPM
6
Journal of retailing
6
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of consumer studies
2
Journal of interactive marketing
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
International journal of wine business research : IJWBR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
155
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1
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155
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1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian
;
Akintimehin, Olamide Oluwabusola
;
Shen, Bin
; …
- In:
Strategic change
31
(
2022
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10013275782
Saved in:
7
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
8
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
9
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
10
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
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