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~person:"Koukova, Nevena T."
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Koukova, Nevena T.
Kannan, P. K.
79
Kannan, P.K.
43
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Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
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2
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
3
Product form bundling: Implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10008071252
Saved in:
4
Product form bundling: Implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10008884185
Saved in:
5
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
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