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~person:"Kumar, Subodha"
~person:"Okazaki, Shintaro"
~person:"Sayedi, Amin"
~person:"Yan, Ruiliang"
~subject:"Advertising"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Social media marketing"
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Advertising
Retail trade
Internet marketing
33
Online-Marketing
33
Werbung
14
Advertising effects
12
Werbewirkung
12
Game theory
8
Social Web
8
Social web
8
Spieltheorie
8
Auction theory
7
Auktionstheorie
7
Distribution channel
5
Vertriebsweg
5
game theory
5
Auction
4
Auktion
4
Beziehungsmarketing
4
Internet-Auktion
4
Online auction
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Search engine
4
Suchmaschine
4
Brand management
3
Consumer behaviour
3
Digital platform
3
Digitale Plattform
3
E-commerce
3
Electronic Commerce
3
Internet
3
Konsumentenverhalten
3
Lieferkette
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Markenführung
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Preismanagement
3
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16
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English
16
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Kumar, Subodha
Okazaki, Shintaro
Sayedi, Amin
Yan, Ruiliang
Dwivedi, Yogesh Kumar
9
Hudders, Liselot
8
Bellman, Steven
7
Fogel, Joshua
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Danaher, Peter J.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Stienmetz, Jason L.
5
Varan, Duane
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of retailing and consumer services
2
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of technology marketing : IJTMkt
1
Journal of marketing research
1
Marketing science
1
Operations research
1
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ECONIS (ZBW)
16
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1
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
2
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
3
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
4
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
5
Real-time bidding in online display advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
6
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
7
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
8
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
9
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
10
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
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