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~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Allocation"
~subject:"Business-to-business marketing"
~subject:"Kundengewinnung"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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Allocation
Business-to-business marketing
Kundengewinnung
B-to-B-Marketing
19
Lieferantenmanagement
9
Supplier relationship management
9
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
business-to-business marketing
4
Brand management
3
Markenführung
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
B2B markets
2
Brand image
2
Consumer behaviour
2
Customer acquisition
2
Experiment
2
Konsumentenverhalten
2
Markenimage
2
Performance measurement
2
Performance-Messung
2
Viral marketing
2
Virales Marketing
2
referrals
2
Allokation
1
B2B
1
B2B disruptions
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B2B marketing
1
Bayes-Statistik
1
Bayesian inference
1
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1
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1
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8
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19
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Article in journal
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19
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3
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2
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2
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2
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Language
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English
19
Author
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Kumar, V.
Lilien, Gary L.
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
17
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Keränen, Joona
14
Sharma, Arun
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
LaPlaca, Peter J.
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Homburg, Christian
9
Schmitz, Christian
9
Sharma, Piyush
9
Backhaus, Klaus
8
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
Kleinaltenkamp, Michael
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
O'Cass, Aron
8
Parvinen, Petri
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Zolkiewski, Judy
8
Adamson, Brent
7
Jalkala, Anne
7
Kindström, Daniel
7
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Published in...
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Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
19
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19
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date (oldest first)
1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Horizontal referrals in B2B markets
Hada, Mahima
;
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 143-164
Persistent link: https://www.econbiz.de/10014584175
Saved in:
3
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
4
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
5
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
7
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
10
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
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