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~person:"Kumar, V."
~person:"Loureiro, Sandra Maria Correia"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
26
Markenführung
26
Customer value
23
Kundenwert
23
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20
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17
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English
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German
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Kumar, V.
Loureiro, Sandra Maria Correia
Wiedmann, Klaus-Peter
Han, Heesup
52
Homburg, Christian
50
Hollebeek, Linda D.
39
Verhoef, Peter C.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Huber, Frank
34
Palmatier, Robert W.
31
Smith, Alan D.
31
Prentice, Catherine
30
Svensson, Göran
30
Van den Poel, Dirk
30
Bruhn, Manfred
28
Herrmann, Andreas
28
Bauer, Hans H.
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Neslin, Scott A.
23
Vrontis, Demetris
23
Thaichon, Park
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Krafft, Manfred
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Hammerschmidt, Maik
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Quach, Sara
20
Sesé, F. Javier
20
Karjaluoto, Heikki
19
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INSEAD
1
Universität Hannover / Institut für Marketing & Management
1
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Schriftenreihe Marketing, Management
11
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Zeitschrift für Energiewirtschaft : ZfE
2
California management review
1
Cogent business & management
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Schriftenreihe Marketing Management
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ECONIS (ZBW)
101
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1
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101
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
5
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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