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~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"O'Cass, Aron"
~subject:"Brand"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
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Brand
Kundenzufriedenheit
Lieferantenmanagement
Marketing management
Beziehungsmarketing
100
Relationship marketing
100
Marktforschung
73
Marketingmanagement
72
Market research
63
Consumer behaviour
56
Konsumentenverhalten
56
Marketing
44
Marketing theory
43
Marketingtheorie
43
Kundenwert
42
Theorie
40
Theory
40
Customer value
38
Brand management
31
Markenführung
31
Marketingforschung
28
USA
28
United States
28
B-to-B-Marketing
25
Business-to-business marketing
25
Brand image
22
Markenimage
22
Supplier relationship management
21
Customer satisfaction
20
Firm performance
20
Unternehmenserfolg
20
International marketing
17
Internationales Marketing
17
Dienstleistungsqualität
15
Service quality
15
Measurement
14
Messung
14
Innovation
13
Markenartikel
13
Australia
11
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1
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Article
94
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15
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88
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88
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6
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6
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5
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2
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2
Non-commercial literature
2
Working Paper
2
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1
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1
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1
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Language
All
English
108
German
1
Author
All
Kumar, V.
Malhotra, Naresh K.
O'Cass, Aron
Homburg, Christian
113
Bruhn, Manfred
110
Kotler, Philip
93
Meffert, Heribert
72
Pepels, Werner
60
Kleinaltenkamp, Michael
59
Bauer, Hans H.
58
Keller, Kevin Lane
58
Svensson, Göran
57
Esch, Franz-Rudolf
55
Sheth, Jagdish N.
52
Han, Heesup
49
Burmann, Christoph
46
Huber, Frank
46
Wiedmann, Klaus-Peter
44
Backhaus, Klaus
43
Vrontis, Demetris
43
Melewar, T. C.
42
Spiller, Achim
41
Wagner, Stephan M.
41
Baumgarth, Carsten
39
Tomczak, Torsten
39
Ahlert, Dieter
38
Kirchgeorg, Manfred
36
Mattila, Anna S.
36
Schiele, Holger
35
Cheng, T. C. E.
34
Hult, G. Tomas M.
34
Zentes, Joachim
34
Albers, Sönke
33
Gil Saura, Irene
33
Kitchen, Philip J.
33
Loureiro, Sandra Maria Correia
33
Naudé, Peter
33
Pitt, Leyland F.
33
Sharma, Piyush
33
Palmatier, Robert W.
32
Gierl, Heribert
31
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INSEAD
1
Published in...
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Journal of marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
7
Journal of strategic marketing
6
Legends in marketing
6
Journal of business research : JBR
5
Journal of marketing research : JMR
4
European journal of marketing : EJM
3
Journal of business-to-business marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing research
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of retailing and consumer services
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
European journal of marketing
1
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of quality & reliability management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of service research
1
MIT sloan management review
1
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ECONIS (ZBW)
109
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109
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1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
3
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Intelligent
marketing
: employing new-age technologies
Kumar, V.
-
2021
Persistent link: https://www.econbiz.de/10012583692
Saved in:
5
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
6
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
7
Marketing
resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
8
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
9
Exploring the roles of
marketing
and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
10
Customer engagement and
marketing
practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
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