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~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~subject:"Brand"
~subject:"Lieferantenmanagement"
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Search: subject:"Marketing"
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| 4 applied filters
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Subject
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Brand
Lieferantenmanagement
Beziehungsmarketing
88
Relationship marketing
88
Marktforschung
73
Market research
63
Marketingmanagement
48
Marketing management
47
Consumer behaviour
44
Konsumentenverhalten
44
Marketing theory
43
Marketingtheorie
43
Theorie
40
Theory
40
Kundenwert
37
Marketing
37
Customer value
33
Marketingforschung
28
USA
26
United States
26
B-to-B-Marketing
17
Brand management
17
Business-to-business marketing
17
Markenführung
17
International marketing
15
Internationales Marketing
15
Supplier relationship management
15
Customer satisfaction
13
Kundenzufriedenheit
13
Measurement
13
Messung
13
Brand image
12
Markenimage
12
Firm performance
11
Unternehmenserfolg
11
Kundenmanagement
10
Performance measurement
10
Performance-Messung
10
Customer integration
9
Einzelhandel
9
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Undetermined
10
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Article
21
Book / Working Paper
3
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Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
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Language
All
English
24
Author
All
Kumar, V.
Malhotra, Naresh K.
Svensson, Göran
50
Homburg, Christian
41
Wagner, Stephan M.
41
Kleinaltenkamp, Michael
37
Schiele, Holger
35
Bruhn, Manfred
33
Baumgarth, Carsten
32
Naudé, Peter
32
Görg, Holger
31
Cheng, T. C. E.
29
Spiller, Achim
28
Eßig, Michael
27
Choi, Thomas Y.
26
Choi, Tsan-Ming
25
Henneberg, Stephan
25
Zentes, Joachim
25
De Chernatony, Leslie
24
Huo, Baofeng
24
Bauer, Hans H.
23
Dawes, John
23
Fournier, Susan
23
Stölzle, Wolfgang
23
Ahlert, Dieter
22
Burmann, Christoph
22
Esch, Franz-Rudolf
22
Hartmann, Evi
22
Mysen, Tore
22
Schoenherr, Tobias
22
Chen, Ying-Ju
21
Kaufmann, Lutz
21
Keller, Kevin Lane
21
Melewar, T. C.
21
Peitz, Martin
21
Schlippenbach, Vanessa von
21
Chambolle, Claire
20
Matsushima, Noriaki
20
Narasimhan, Ram
20
Phau, Ian
20
Ivens, Björn Sven
19
Jacob, Frank
19
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Institution
All
INSEAD
1
Published in...
All
Journal of marketing research : JMR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of marketing
2
Faculty & research / Insead : working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy collection
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
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All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
6
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
7
Recovering hidden buyer-seller relationship states to measure the return on
marketing
investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
8
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
9
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
10
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
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