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~person:"Kumar, V."
~person:"Mattila, Anna S."
~person:"Wiedmann, Klaus-Peter"
~subject:"Loyalty program"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Loyalty program
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
49
Konsumentenverhalten
49
Customer satisfaction
26
Kundenzufriedenheit
26
Customer value
22
Kundenwert
22
Dienstleistungsqualität
20
Service quality
20
Beschwerdemanagement
12
Complaint management
12
Marketing management
11
Marketingmanagement
11
USA
10
United States
10
Kundenbindungsprogramm
8
customer lifetime value
7
Brand management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer engagement
6
Customer service
6
Kundenservice
6
Markenführung
6
Customer integration
5
Firm performance
5
Gastronomie
5
Kundenintegration
5
Lieferantenmanagement
5
Measurement
5
Messung
5
Restaurant industry
5
Supplier relationship management
5
Theorie
5
Theory
5
Unternehmenserfolg
5
customer engagement
5
customer relationship management
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Article in journal
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English
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Kumar, V.
Mattila, Anna S.
Wiedmann, Klaus-Peter
Tanford, Sarah
11
Bijmolt, Tammo H. A.
10
Zolfaghari, Saeed
6
Meyer-Waarden, Lars
5
Raab, Carola
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bazargan, Amirhossein
4
Bhardwaj, Renu
4
Breugelmans, Els
4
Chan, Haksin
4
Dorotic, Matilda
4
Hwang, Yoo Hee
4
Karray, Salma
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Soni, Pavleen
4
Steinhoff, Lena
4
Zeng, Kevin J.
4
Baloglu, Seyhmus
3
Berezan, Orie
3
Bradlow, Eric T.
3
Chun, So Yeon
3
Li, Zonghuo
3
Noble, Stephanie M.
3
Pez, Virginie
3
Sajtos, Laszlo
3
Stourm, Valeria
3
Söderlund, Magnus
3
Tahal, Radek
3
Verhoef, Peter C.
3
Viswanathan, Vijay
3
Wong, IpKin Anthony
3
Ahmed, Zafar U.
2
Ahn, Sun Joo
2
Baker, Melissa A.
2
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Published in...
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International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
3
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
4
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
5
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
6
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
7
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
8
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
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