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~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~person:"Ulaga, Wolfgang"
~subject:"Relationship marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
B-to-B-Marketing
29
Business-to-business marketing
29
Lieferantenmanagement
21
Supplier relationship management
21
Beziehungsmarketing
11
Bundling strategy
8
Customer value
8
Kundenwert
8
Leistungsbündel
8
Marketing management
6
Marketingmanagement
6
Brand management
5
Business services
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Unternehmensdienstleistung
5
Brand image
4
E-commerce
4
Electronic Commerce
4
Markenimage
4
Betriebliche Wertschöpfung
3
Dienstleistungssektor
3
Industrie
3
Manufacturing industries
3
Salespeople
3
Selling
3
Service industry
3
Value creation
3
Verkauf
3
Verkaufspersonal
3
B2B branding
2
B2B marketing
2
B2B services
2
Customer service
2
Customer solutions
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Emerging economies
2
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11
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Aufsatz in Zeitschrift
Article in journal
11
Aufsatz im Buch
1
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1
Festschrift
1
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English
11
Author
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Kumar, V.
Nyadzayo, Munyaradzi W.
Ulaga, Wolfgang
Svensson, Göran
11
Kowalkowski, Christian
7
Terho, Harri
7
Keränen, Joona
6
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
La Rocca, Antonella
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Ivens, Björn Sven
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
Krafft, Manfred
3
Krishnan, Vijaykumar
3
Lacoste, Sylvie
3
Lawrence, Justin M.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
4
AMS review : official publication of the Academy of Marketing Science
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of service research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
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11
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1
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
2
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
3
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
4
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
5
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
7
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
8
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
9
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
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