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~person:"Kumar, V."
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Subject
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Beziehungsmarketing
Relationship marketing
60
Marketing management
30
Marketingmanagement
30
Consumer behaviour
28
Customer value
28
Konsumentenverhalten
28
Kundenwert
28
USA
15
United States
15
Brand management
13
Markenführung
13
Theorie
13
Theory
13
Firm performance
11
Unternehmenserfolg
11
Emerging economies
10
Lieferantenmanagement
10
Schwellenländer
10
Supplier relationship management
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer satisfaction
8
Kundenzufriedenheit
8
Performance measurement
8
Performance-Messung
8
Customer integration
7
Einzelhandel
7
Kundenintegration
7
Retail trade
7
customer lifetime value
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Marketing
6
Measurement
6
Messung
6
Customer engagement
5
Emerging markets
5
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Article
57
Book / Working Paper
3
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Article in journal
Aufsatz im Buch
Mehrbändiges Werk
Working Paper
Aufsatz in Zeitschrift
48
Book section
9
Festschrift
7
Lehrbuch
5
Arbeitspapier
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Collection of articles of several authors
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Graue Literatur
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English
58
German
2
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Kumar, V.
Bruhn, Manfred
75
Homburg, Christian
74
Han, Heesup
52
Verhoef, Peter C.
44
Hollebeek, Linda D.
42
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
36
Bauer, Hans H.
35
Palmatier, Robert W.
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Krafft, Manfred
30
Prentice, Catherine
30
Svensson, Göran
30
Stauss, Bernd
29
Loureiro, Sandra Maria Correia
28
Piller, Frank T.
28
Evanschitzky, Heiner
27
Thaichon, Park
27
Georgi, Dominik
26
Grewal, Dhruv
26
Neslin, Scott A.
26
Walsh, Gianfranco
26
Hadwich, Karsten
25
Quach, Sara
25
Stock-Homburg, Ruth
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Heinonen, Kristina
23
Ruyter, Ko de
23
Vrontis, Demetris
23
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INSEAD
1
Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Legends in marketing
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
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Source
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ECONIS (ZBW)
Showing
1
-
10
of
60
Sort
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date (oldest first)
1
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that
knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
2
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
3
Customer lifetime value
management
: strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
Saved in:
4
Customer relationship
management
in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
5
Analyzing the diffusion of global customer relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
6
The impact of customer relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
7
Implementing profitability through a customer lifetime value
management
framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
8
Customer experience
management
in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
9
Optimal customer relationship
management
using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
10
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
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