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~person:"Kumar, V."
~subject:"Firm performance"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject:"Management"
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| 5 applied filters
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Subject
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Firm performance
Relationship marketing
Beziehungsmarketing
50
Consumer behaviour
27
Konsumentenverhalten
27
Customer value
25
Kundenwert
25
Marketing management
25
Marketingmanagement
25
Brand management
13
Markenführung
13
USA
13
United States
13
Unternehmenserfolg
13
Emerging economies
10
Schwellenländer
10
Theorie
10
Theory
10
B-to-B-Marketing
8
Business-to-business marketing
8
Brand image
7
Customer satisfaction
7
Einzelhandel
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Markenimage
7
Measurement
7
Messung
7
Retail trade
7
Supplier relationship management
7
customer lifetime value
7
Brand
6
Customer integration
6
Kundenintegration
6
Markenartikel
6
Marketing
6
Performance measurement
6
Performance-Messung
6
Customer engagement
5
Emerging markets
5
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Article
54
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4
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Aufsatz in Zeitschrift
Sammelwerk
Article in journal
54
Aufsatz im Buch
9
Book section
9
Festschrift
7
Lehrbuch
5
Collection of articles of several authors
4
Arbeitspapier
2
Glossar enthalten
2
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Non-commercial literature
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Language
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English
57
German
1
Author
All
Kumar, V.
Han, Heesup
57
Homburg, Christian
48
Hollebeek, Linda D.
46
Vrontis, Demetris
44
Bruhn, Manfred
42
Mattila, Anna S.
40
Verhoef, Peter C.
36
Gil Saura, Irene
35
Svensson, Göran
35
Palmatier, Robert W.
34
Prentice, Catherine
34
Herrmann, Andreas
33
Smith, Alan D.
31
Thurasamy Ramayah
31
Chatterjee, Sheshadri
28
Loureiro, Sandra Maria Correia
28
Kumar, Vikas
26
Walsh, Gianfranco
26
Agnihotri, Raj
25
Chaudhuri, Ranjan
25
Grewal, Dhruv
25
Parnell, John A.
25
Bang, Nguyen
24
Cheng, T. C. E.
24
Huber, Frank
24
Hyun, Sunghyup Sean
24
Lee, Seoki
24
Thaichon, Park
24
Klaus, Philipp
23
Rahman, Zillur
23
Evanschitzky, Heiner
22
Ndubisi, Nelson Oly
22
Quach, Sara
22
Rather, Raouf Ahmad
22
Wong, IpKin Anthony
22
Hult, G. Tomas M.
21
O'Cass, Aron
21
Ruyter, Ko de
21
So, Kevin Kam Fung
21
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Published in...
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Journal of marketing
10
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Journal of international marketing
4
Journal of retailing
3
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing review
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Legends in marketing
1
MIT sloan management review
1
Psychology & marketing
1
Review of marketing research
1
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ECONIS (ZBW)
58
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58
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Understanding firm survival in a global crisis
Salunkhe, Uday
;
Rajan, Bharath
;
Kumar, V.
- In:
International marketing review
40
(
2023
)
5
,
pp. 829-868
Persistent link: https://www.econbiz.de/10014470097
Saved in:
3
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
6
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
7
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
8
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
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