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~person:"Kyrousi, Antigone G."
~person:"Phillips, Barbara J."
~person:"Smith, Ken"
~subject:"Advertising effects"
~subject:"Preismanagement"
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Advertising effects
Preismanagement
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Kyrousi, Antigone G.
Phillips, Barbara J.
Smith, Ken
Kaiser, Ulrich
10
Gierl, Heribert
4
Sridhar, Shrihari
4
Sriram, S.
4
Chattopadhyay, Tuhin
3
Familant, Norman
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Flath, David
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Gröppel-Klein, Andrea
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Mogaji, Emmanuel
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Mulken, Margot van
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Schwarz, Uta
3
Smit, Edith
3
Zotos, Yorgos
3
Beerli-Palacio, Asunción
2
Calder, Bobby J.
2
Chowdhury, Rafi M. M. I.
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Dahlén, Micael
2
Dalamu, Taofeek
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Depken, Craig A.
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Dimoka, Angelika
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Enschot, Renske van
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Journal of advertising : official publication of the American Academy of Advertising
2
Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
Journal of current issues and research in advertising
1
The journal of media economics
1
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ECONIS (ZBW)
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1
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
2
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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3
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
5
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
6
Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
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