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~person:"Lambkin, Mary"
~person:"Mishra, Abhishek"
~person:"Schivinski, Bruno"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand image
10
Markenimage
10
Brand management
8
Markenführung
8
Brand equity
7
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
4
Online-Marketing
4
brand equity
4
Social Web
3
Social web
3
Aktienmarkt
2
Bourse
2
Börse
2
Experiential value
2
Facebook
2
Marketing management
2
Marketingmanagement
2
Perceived risk
2
Perception
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Product design
2
Produktgestaltung
2
Stock market
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Wahrnehmung
2
private label brands
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store brands
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Anlageverhalten
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Behavioural finance
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Beziehungsmarketing
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Brand
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Brand-related content
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Börsenkurs
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
1
Design perception
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Digitalisierung
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Digitization
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Aufsatz in Zeitschrift
Collection of articles written by one author
Reprint
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11
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research-article
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English
10
Polish
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Lambkin, Mary
Mishra, Abhishek
Schivinski, Bruno
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Lieven, Theo
4
Rahman, Mahabubur
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Kim, Changju
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Verma, Priyanka
3
Zarantonello, Lia
3
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Annales Universitatis Mariae Curie-Skłodowska / H
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
3
Brand equity of stock exchange as a mediator in financial decisions
Çal, Betül
;
Lambkin, Mary
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011703017
Saved in:
4
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
5
Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
Saved in:
6
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
7
Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
Saved in:
8
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
9
Pomiar kapitału marek własnych detalistów
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
Saved in:
10
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
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