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~person:"Laroche, Michel"
~person:"Sinkovics, Rudolf R."
~subject:"Market research"
~subject:"Marketingmanagement"
~subject:"USA"
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Laroche, Michel
Sinkovics, Rudolf R.
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Journal of business research : JBR
5
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International business review : the official journal of the European International Business Academy
1
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1
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
2
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
3
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
4
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
5
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
6
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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7
Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
Persistent link: https://www.econbiz.de/10002969777
Saved in:
8
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
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