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~person:"Laroche, Michel"
~person:"Sinkovics, Rudolf R."
~subject:"Marketingmanagement"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Laroche, Michel
Sinkovics, Rudolf R.
Cavusgil, S. Tamer
14
Czinkota, Michael R.
14
Kotabe, Masaaki
13
Ronkainen, Ilkka A.
13
Fantapié Altobelli, Claudia
12
Sander, Matthias
12
Zentes, Joachim
12
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11
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9
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9
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9
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9
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8
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8
Leonidou, Leonidas C.
8
Radebaugh, Lee H.
8
Swoboda, Bernhard
8
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7
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7
Helsen, Kristiaan
7
McCarthy, Edmund Jerome
7
Meffert, Heribert
7
Perreault, William D.
7
Quelch, John A.
7
Samiee, Saeed
7
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7
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6
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6
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6
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6
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6
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6
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6
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6
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6
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6
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6
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6
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Journal of business research : JBR
4
Anxieties and management responses in international business
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
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ECONIS (ZBW)
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1
A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
Saved in:
2
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
3
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
4
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
5
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
6
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
7
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
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