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~person:"Lee, Seoki"
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Brand image
4
Brand management
4
Gastronomie
4
Markenführung
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Restaurant industry
4
Beziehungsmarketing
2
Brand
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Brand sincerity
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Analysis of variance
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Brand trust
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Corporate social responsibility (CSR) interactivity
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Customer brand co-creation behavior
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Customer integration
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Marketingmanagement
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Lee, Seoki
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
45
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
43
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Christodoulides, George
31
Gupta, Suraksha
31
Kernstock, Joachim
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International journal of hospitality management
2
Tourism economics : the business and finance of tourism and recreation
2
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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1
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
A financial approach-based measurement of brand equity in the restaurant industry
Choi, Serin
;
Choi, Kyuwan
;
Lee, Seoki
;
Lee, Kyuseok
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
7
,
pp. 1515-1522
Persistent link: https://www.econbiz.de/10011772727
Saved in:
4
Impact of brand diversification on firm performance : a study of restaurant firms
Choi, Kyuwan
;
Kang, Kyung Ho
;
Lee, Seoki
;
Lee, Kyuseok
- In:
Tourism economics : the business and finance of tourism …
17
(
2011
)
4
,
pp. 885-903
Persistent link: https://www.econbiz.de/10009373182
Saved in:
5
Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
Saved in:
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