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~person:"Lennon, Sharron J."
~person:"Rajagopal"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
57
Konsumentenverhalten
57
Mexico
20
Mexiko
20
Online retailing
11
Online-Handel
11
USA
11
United States
11
Brand image
9
Einzelhandel
9
Markenimage
9
Retail trade
9
Bekleidung
8
Brand
8
Brand management
8
Clothing
8
Emotion
8
Markenartikel
8
Markenführung
8
Sales promotion
7
Verkaufsförderung
7
Website
7
Cognition
5
Kognition
5
consumer behaviour
5
Advertising effects
3
Beziehungsmarketing
3
Customer satisfaction
3
Customer value
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Erneuerbare Energie
3
Frauen
3
Innovation
3
Kundenwert
3
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3
Relationship marketing
3
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3
Textile distribution
3
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Article in journal
Case study
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57
research-article
7
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3
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English
57
Author
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Lennon, Sharron J.
Rajagopal
Han, Heesup
116
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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International journal of business innovation and research
7
Journal of fashion marketing and management
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of transnational management : the official journal of the International Management Development Association
2
Direct marketing : an international journal
1
Family and consumer sciences research journal
1
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
57
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57
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1
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
2
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
3
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
4
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
5
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
6
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
7
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
8
Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers
Rajagopal
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10012798588
Saved in:
9
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
10
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
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