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~person:"Levin, Elizabeth"
~person:"Stuhlfaut, Mark W."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Guidebook"
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Search: subject_exact:"Advertising industry"
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Advertising industry
6
Creativity
6
Kreativität
6
Werbewirtschaft
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Advertising
2
Beziehungsmarketing
2
Corporate culture
2
Project management
2
Projektmanagement
2
Relationship marketing
2
USA
2
United States
2
Unternehmenskultur
2
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Advertising agencies
1
Advertising effects
1
Advertising planning
1
Agency performance
1
Bewertung
1
Creative competence
1
Customer loyalty
1
Customer satisfaction
1
Dienstleistungsqualität
1
Evaluation
1
Inter-firm cooperation
1
Kundenzufriedenheit
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Lieferantenmanagement
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Measurement
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Messung
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Mortality
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Levin, Elizabeth
Stuhlfaut, Mark W.
Koslow, Scott
8
Silk, Alvin J.
8
Windels, Kasey
7
Sasser, Sheila L.
5
Berndt, Ernst R.
4
Crawford, Robert
4
Kilgour, Mark
4
Laurie, Sally
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Turnbull, Sarah
4
Forker, Olan D.
3
Knuth, Ingo
3
McLeod, Charlotte
3
Nyilasy, Gergely
3
Patwardhan, Hemant
3
Waller, David S.
3
West, Douglas C.
3
Wilson, Rick T.
3
Ashley, Christy
2
Beard, Fred
2
Bilby, Julie
2
Bright, Laura F.
2
Broyles, Sheri J.
2
Bruhn, Manfred
2
Campbell, Colin L.
2
Chen, Huan
2
Cheong, Yunjae
2
Davies, Mark
2
De Gregorio, Federico
2
Farris, Paul W.
2
Gal-Or, Esther
2
Habib, Sabrina
2
Kerr, Gayle
2
Ki, Eyun-jung
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King, Charles
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International journal of advertising : the quarterly review of marketing communications
2
Australasian marketing journal
1
Journal of Contemporary Issues in Business and Government
1
Journal of marketing communications
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
2
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
3
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
4
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
5
Measuring the organisational impact on creativity : the creative code intensity scale
Stuhlfaut, Mark W.
;
Windels, Kasey
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 795-818
Persistent link: https://www.econbiz.de/10009674965
Saved in:
6
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
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