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~person:"Liberali, Guilherme"
~person:"Loginova, Oksana"
~subject:"Online-Marketing"
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Online-Marketing
Website
13
Consumer behaviour
12
Internet marketing
12
Konsumentenverhalten
12
E-commerce
6
Electronic Commerce
6
Brand image
5
Markenimage
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pricing
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Liberali, Guilherme
Loginova, Oksana
Hauser, John R.
8
Urban, Glen L.
8
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Schwarz, Torsten
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Usman, Osly
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Barrio-García, Salvador del
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Bilgihan, Anil
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Laroche, Michel
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Nusair, Khaldoon
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4
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4
Singh, Nitish
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Agrebi, Meriem
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Ahuja, Vandana
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Bartikowski, Boris
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Bucklin, Randolph E.
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Campo, Sara
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Chatterjee, Patrali
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Crespo-Almendros, Esmeralda
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Das, Subhankar
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Germano, Fabrizio
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Jain, Neha
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Jones, Kristopher B.
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Keßler, Esther
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Mazaheri, Ebrahim
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Moro, Sérgio
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Pan, Bing
3
Rabsch, Stefan
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Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Working paper series / Department of Economics, University of Missouri-Columbia
3
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of economic behavior & organization : JEBO
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
2
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
4
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
5
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
6
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
7
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
8
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
9
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
10
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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