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~person:"Liberali, Guilherme"
~person:"Mazaheri, Ebrahim"
~subject:"Internet marketing"
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Search: subject_exact:"Webauftritt"
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Internet marketing
Website
15
Consumer behaviour
13
Konsumentenverhalten
13
Online-Marketing
11
Online retailing
6
Online-Handel
6
Großbritannien
4
United Kingdom
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
Beziehungsmarketing
3
Dynamic programming
3
Dynamische Optimierung
3
Relationship marketing
3
Cognition
2
Cultural identity
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Event marketing
2
Event-Marketing
2
Feldforschung
2
Field research
2
Kognition
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Media usage
2
Mediennutzung
2
Telecommunications industry
2
Telekommunikationssektor
2
dynamic programming
2
experiential values
2
website morphing
2
Advertising effects
1
Assistive intent
1
Bayesian methods
1
Canada
1
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1
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English
11
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Liberali, Guilherme
Mazaheri, Ebrahim
Hauser, John R.
8
Urban, Glen L.
8
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Schwarz, Torsten
5
Usman, Osly
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Loginova, Oksana
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Peters, Anja
4
Singh, Nitish
4
Agrebi, Meriem
3
Ahuja, Vandana
3
Bartikowski, Boris
3
Bucklin, Randolph E.
3
Campo, Sara
3
Chatterjee, Patrali
3
Crespo-Almendros, Esmeralda
3
Das, Subhankar
3
Germano, Fabrizio
3
Jain, Neha
3
Jones, Kristopher B.
3
Keßler, Esther
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Rabsch, Stefan
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Sauldie, Sanjay
3
Seitz, Katharina
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The service industries journal
1
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ECONIS (ZBW)
11
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11
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
2
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
3
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
4
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
5
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
6
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
7
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
8
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
9
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
10
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
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