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~person:"Liberali, Guilherme"
~person:"Schenk, Michael"
~person:"Smit, Edith G."
~person:"Valletti, Tommaso M."
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Medienverhalten"
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Media usage
11
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11
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4
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Liberali, Guilherme
Schenk, Michael
Smit, Edith G.
Valletti, Tommaso M.
Klingler, Walter
9
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6
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5
Varan, Duane
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Challenges in an age of dis-engagement
1
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The review of economic studies : RES
1
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ECONIS (ZBW)
11
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1
Internet and politics : evidence from U.K. local elections and local government policies
Gavazza, Alessandro
;
Nardotto, Mattia
;
Valletti, Tommaso M.
- In:
The review of economic studies : RES
86
(
2019
)
5
,
pp. 2092-2135
Persistent link: https://www.econbiz.de/10012111938
Saved in:
2
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
3
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
4
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
5
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
6
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
7
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
8
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
9
Soziale Milieus in der Bundesrepublik Deutschland und E-Commerce-Nutzung
Döbler, Thomas
;
Schenk, Michael
;
Schmitt-Walter, Nikolaus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 152-167)
.
2002
Persistent link: https://www.econbiz.de/10001682808
Saved in:
10
Die Evolution des Handels : eine Analyse der Akzeptanzfaktoren aus Nutzerperspektive
Schenk, Michael
- In:
Electronic Commerce - Herausforderungen und Chancen …
,
(pp. 53-61)
.
2000
Persistent link: https://www.econbiz.de/10001524662
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