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~person:"Lilien, Gary L."
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Marketing
18
Marketingtheorie
4
Management information system
3
Management-Informationssystem
3
Marketing theory
3
Business-to-Business-Marketing
2
Consumer behaviour
2
Decision
2
Entscheidung
2
Investitionsgütermarketing
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Theorie
2
Theory
2
Welt
2
World
2
marketing
2
1996
1
Absatzplanung
1
Absatzzone
1
Aufsatzsammlung
1
B-to-B-Marketing
1
Bauwirtschaft
1
Betriebswirtschaftliche Einführungsschrift
1
Betriebswirtschaftliche Entscheidung
1
Business-to-business marketing
1
Construction industry
1
Entscheidungsmodell
1
Entscheidungsprozess
1
Entscheidungsunterstützungssystem
1
Firm performance
1
History of Marketing
1
Industriemarketing
1
Innovation diffusion
1
Innovationsdiffusion
1
Konstruktion
1
Las Vegas
1
Lieferantenmanagement
1
Managementinformationssystem
1
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10
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10
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6
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English
14
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Lilien, Gary L.
Kotler, Philip
223
Meffert, Heribert
213
Bruhn, Manfred
174
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
47
Tomczak, Torsten
47
Zerres, Michael P.
47
Huber, Frank
45
Baker, Michael John
43
Kuß, Alfred
42
Dichtl, Erwin
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Kerin, Roger A.
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kleinaltenkamp, Michael
39
Backhaus, Klaus
37
Griffith, Garry R.
37
Diller, Hermann
36
Ahlert, Dieter
35
Mitev, Ariel Zoltán
35
Piercy, Nigel
35
Raffée, Hans
35
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Institution
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Institute for the Study of Business Markets <University Park, Pa.>
1
Université Paris-Dauphine (Paris IX)
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management Science
2
Economics Papers from University Paris Dauphine
1
Journal of business-to-business marketing
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Prentice-Hall International editions
1
The History of Marketing Science
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
6
RePEc
4
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1
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
2
Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
Saved in:
3
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
Saved in:
4
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
);
Grewal, Rajdeep
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009498920
Saved in:
5
Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
Saved in:
6
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
7
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
8
Principles of marketing engineering
Lilien, Gary L.
;
Rangaswamy, Arvind
;
De Bruyn, Arnaud
-
2007
Persistent link: https://www.econbiz.de/10004894667
Saved in:
9
Marketing decision support models : the marketing engineering approach
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 230-254)
.
2006
Persistent link: https://www.econbiz.de/10003420120
Saved in:
10
Marketing engineering : computer-assisted marketing analysis and planning
Lilien, Gary L.
;
Rangaswamy, Arvind
-
2004
-
Rev. 2. ed.
Persistent link: https://www.econbiz.de/10004818605
Saved in:
1
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