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~person:"Lim, Weng Marc"
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Search: subject:"Marketing"
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Consumer behaviour
18
Konsumentenverhalten
18
Marketing
13
Marketing management
8
Marketingmanagement
8
Relationship marketing
6
B-to-B-Marketing
5
Beziehungsmarketing
5
Business-to-business marketing
5
Social Web
5
Social web
5
Bibliometrics
4
Internet marketing
4
Online-Marketing
4
marketing
4
Bibliometrie
3
Brand image
3
Brand management
3
Customer satisfaction
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Online retailing
3
Online-Handel
3
Supplier relationship management
3
Welt
3
World
3
consumer behavior
3
Bibliometric analysis
2
COVID-19
2
Challenger marketing
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Experiment
2
Marketing mix
2
Marketing science
2
Marketing theory
2
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English
36
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Lim, Weng Marc
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Albers, Sönke
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Journal of business research : JBR
7
Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of hospitality marketing & management
3
International Journal of Global Environmental Issues
2
Journal of business-to-business marketing
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
International journal of bank marketing
1
Journal of consumer marketing
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing theory
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
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ECONIS (ZBW)
36
RePEc
2
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1
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Transformative
marketing
in the new normal : a novel practice-scholarly integrative review of business-to-business
marketing
mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
3
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
6
A multidimensional lens of environmental consciousness : towards an environmentally conscious theory of planned behavior
Laheri, Vishal Kumar
;
Lim, Weng Marc
;
Arya, Purushottam …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10014519739
Saved in:
7
In defense of challenger
marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
8
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
9
What will business-to-business marketers learn from neuro-
marketing
? : insights for business
marketing
practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
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