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~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Marketingforschung"
~subject:"Relationship marketing"
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Business-to-business marketing
Marketingforschung
Relationship marketing
Consumer behaviour
80
Konsumentenverhalten
80
Marketing theory
75
Marketingtheorie
75
Marketing
66
Beziehungsmarketing
65
Marktforschung
64
Market research
57
Marketingmanagement
57
Marketing management
56
Brand management
46
Markenführung
46
Brand image
33
Markenimage
33
Theorie
30
Theory
30
Social Web
24
Social web
24
Customer satisfaction
20
Kundenzufriedenheit
20
Internationales Marketing
19
International marketing
18
Internet marketing
17
Lieferantenmanagement
17
Online-Marketing
17
Supplier relationship management
17
Viral marketing
16
Virales Marketing
16
Brand
15
Markenartikel
15
B-to-B-Marketing
14
USA
13
United States
13
Dienstleistungsqualität
12
Service quality
12
Einzelhandel
10
Emotion
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Language
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English
88
Author
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Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Sheth, Jagdish N.
Homburg, Christian
123
Bruhn, Manfred
116
Kumar, V.
103
Kleinaltenkamp, Michael
65
Huber, Frank
58
Verhoef, Peter C.
57
Han, Heesup
53
Bauer, Hans H.
52
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Krafft, Manfred
46
Piller, Frank T.
46
Stauss, Bernd
45
Wiedmann, Klaus-Peter
43
Backhaus, Klaus
42
Palmatier, Robert W.
41
Svensson, Göran
40
Gil Saura, Irene
38
Mattila, Anna S.
37
Stock-Homburg, Ruth
37
Mittal, Vikas
35
Van den Poel, Dirk
35
Agnihotri, Raj
33
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Eggert, Andreas
32
Henneberg, Stephan
32
Reinartz, Werner J.
32
Wilde, Klaus D.
32
Belz, Christian
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Töpfer, Armin
30
Johnston, Wesley J.
29
Lindgreen, Adam
29
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Legends in marketing
14
Journal of promotion management : innovations in planning and applied research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of business-to-business marketing
3
Handbook of relationship marketing
2
International journal of hospitality management
2
Journal of international consumer marketing
2
Journal of strategic marketing
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Always learning
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of global supply chain management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of creating value
1
Journal of hospitality marketing & management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing strategy collection
1
Prentice-Hall international editions
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research
1
SAGE library in marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The journal of services marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
85
USB Cologne (EcoSocSci)
3
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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