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~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Marketingforschung"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Marketingforschung
Relationship marketing
Virales Marketing
Consumer behaviour
79
Konsumentenverhalten
79
Marketing theory
75
Marketingtheorie
75
Marketing
66
Marktforschung
64
Beziehungsmarketing
63
Market research
57
Marketingmanagement
57
Marketing management
56
Brand management
45
Markenführung
45
Brand image
32
Markenimage
32
Theorie
30
Theory
30
Social Web
23
Social web
23
Customer satisfaction
20
Kundenzufriedenheit
20
Internationales Marketing
19
International marketing
18
Internet marketing
17
Lieferantenmanagement
17
Online-Marketing
17
Supplier relationship management
17
Viral marketing
16
Brand
15
Markenartikel
15
B-to-B-Marketing
14
Business-to-business marketing
14
USA
13
United States
13
Dienstleistungsqualität
12
Service quality
12
Einzelhandel
10
Emotion
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English
86
Author
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Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Sheth, Jagdish N.
Bruhn, Manfred
119
Homburg, Christian
108
Kumar, V.
101
Huber, Frank
61
Han, Heesup
60
Verhoef, Peter C.
56
Bauer, Hans H.
51
Herrmann, Andreas
51
Hollebeek, Linda D.
47
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Mattila, Anna S.
43
Palmatier, Robert W.
43
Wiedmann, Klaus-Peter
41
Gil Saura, Irene
40
Hippner, Hajo
34
Thaichon, Park
34
Mittal, Vikas
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Walsh, Gianfranco
33
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Neslin, Scott A.
31
Prentice, Catherine
31
Georgi, Dominik
30
Grewal, Dhruv
30
Hennig-Thurau, Thorsten
30
Karjaluoto, Heikki
30
Reichwald, Ralf
30
Svensson, Göran
30
Hadwich, Karsten
29
Matzler, Kurt
29
Töpfer, Armin
29
Aksoy, Lerzan
28
Evanschitzky, Heiner
28
Reinartz, Werner J.
28
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Legends in marketing
11
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
5
International journal of hospitality management
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of relationship marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Always learning
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of global supply chain management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing strategy collection
1
Premier reference source
1
Prentice-Hall international editions
1
Psychology & marketing
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research
1
SAGE library in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
83
USB Cologne (EcoSocSci)
3
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86
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
Borderless media : rethinking international
marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
4
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
5
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
6
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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