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~person:"Loureiro, Sandra Maria Correia"
~person:"Meffert, Heribert"
~person:"Melewar, T. C."
~person:"Rugman, Alan M."
~person:"Wildemann, Horst"
~subject:"Controlling"
~subject:"Markenführung"
~subject:"Strategic management"
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Controlling
Markenführung
Strategic management
Deutschland
185
Theorie
173
Theory
173
Germany
172
Brand management
149
Multinationales Unternehmen
140
Strategisches Management
126
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117
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116
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107
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105
Marketing management
92
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88
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69
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Language
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English
166
German
78
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5
Author
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Loureiro, Sandra Maria Correia
Meffert, Heribert
Melewar, T. C.
Rugman, Alan M.
Wildemann, Horst
Weber, Jürgen
329
Horváth, Péter
191
Becker, Wolfgang
169
Burmann, Christoph
135
Schäffer, Utz
128
Gleich, Ronald
118
Esch, Franz-Rudolf
113
Reichmann, Thomas
88
Baumgarth, Carsten
80
Lingnau, Volker
73
Männel, Wolfgang
69
Hitt, Michael A.
67
Ahlert, Dieter
65
Bruhn, Manfred
62
Hoffjan, Andreas
58
Günther, Thomas
57
Klein, Andreas
57
Keller, Kevin Lane
56
Hirsch, Bernhard
54
Verbeke, Alain
54
Weißenberger, Barbara E.
52
Foss, Nicolai J.
50
Ulrich, Patrick
50
Schierenbeck, Henner
49
Müller-Stewens, Günter
47
Balmer, John M. T.
46
Buckley, Peter J.
46
Henry, Craig
46
Möller, Klaus
46
Huber, Frank
45
Teece, David J.
45
Vrontis, Demetris
45
Whittington, Richard
45
Kraus, Sascha
44
Littkemann, Jörn
43
Deyhle, Albrecht
42
De Chernatony, Leslie
41
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6
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Econ Verlag
1
Edward Elgar Publishing
1
Marketing-Centrum <Münster (Westf)>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
1
Münsteraner Führungsgespräch <43, 2002, Münster (Westf)>
1
Technische Universität München
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission Produktionswirtschaft
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Journal of business research : JBR
12
Analysis of multinational strategic management : the selected scientific papers of Alan M. Rugman and Alain Verbeke
8
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International studies of management and organization
5
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
4
Qualitative market research : an international journal
4
TCW
4
The marketing review
4
Emerald insight
3
European management journal
3
Leitfaden / Transfer-Centrum für Produktions-Logistik und Technologiemanagement
3
Research in global strategic management
3
TCW-Report : Konzepte, Praxisfälle
3
Business ethics and strategy ; Vol. 1
2
Corporate reputation review
2
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
2
Handbook of research on international strategic management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Meffert-Marketing-Edition
2
Research in global strategic management : a research annual
2
Routledge studies in marketing
2
The Oxford handbook of strategy : a strategy overview and competitive strategy
2
The journal of product & brand management
2
Aktuelle Tendenzen im Innovationsmanagement : Festschrift für Werner Popp zum 65. Geburtstag
1
Always learning
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
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Source
All
ECONIS (ZBW)
235
USB Cologne (EcoSocSci)
11
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246
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date (oldest first)
1
Conceptualising sensory brand experience : using review of
knowledge
fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
Brand innovation and social media :
knowledge
acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
3
Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Graduate School of
Management
. Prof. Dr. Maik Eisenbeiß ist Wissenschaftlicher Direktor des markstones Institute of Marketing …
Persistent link: https://www.econbiz.de/10014442227
Saved in:
4
Transfer of brand
knowledge
in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
5
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
The
management
of luxury brand behaviour : adapting luxury brand
management
to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
7
Introduction: Global business
management
for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
8
Ethical
management
of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
9
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
dimensions. Therefore, this study aims to contribute to the existing body of
knowledge
by examining the strength of relational …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
10
Place brand
management
: strategic marketing of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
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