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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Cognition"
~subject:"Markenführung"
~subject:"Markenimage"
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Brand
Cognition
Markenführung
Markenimage
Consumer behaviour
67
Konsumentenverhalten
67
Brand management
32
Brand image
26
Beziehungsmarketing
23
Relationship marketing
23
Social Web
14
Social web
14
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Emotion
12
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10
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2
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38
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Loureiro, Sandra Maria Correia
Phau, Ian
44
Han, Heesup
34
Huber, Frank
32
Melewar, T. C.
28
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Dawes, John
26
Wiedmann, Klaus-Peter
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Bang, Nguyen
22
Hollebeek, Linda D.
22
Guzman, Francisco
21
Usman, Osly
21
Veloutsou, Cleopatra
21
Bagozzi, Richard P.
20
Bauer, Hans H.
20
Japutra, Arnold
20
Romaniuk, Jenni
20
Sattler, Henrik
19
Burmann, Christoph
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Septianto, Felix
18
Fetscherin, Marc
17
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Gierl, Heribert
16
Herrmann, Andreas
16
Park, C. Whan
16
Paul, Justin
16
Rajagopal
16
Schmitt, Bernd
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Ahn, Jiseon
15
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing
1
Psychology & marketing
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
38
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
8
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
9
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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