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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand image
Social web
Brand management
36
Markenführung
36
Consumer behaviour
30
Konsumentenverhalten
30
Markenimage
24
Beziehungsmarketing
22
Relationship marketing
22
Brand
12
Markenartikel
12
Social Web
12
Internet marketing
8
Online-Marketing
8
Customer engagement
6
Customer satisfaction
6
Emotion
6
Kundenzufriedenheit
6
Brand coolness
5
Customer integration
5
Kundenintegration
5
Viral marketing
5
Virales Marketing
5
Fashion
4
Instagram
4
Marketing management
4
Marketingmanagement
4
Mode
4
Advertising effects
3
Brand loyalty
3
Luxury goods
3
Luxusgüter
3
Markentreue
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Australien
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2
Branding
2
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28
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Aufsatz in Zeitschrift
Working Paper
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28
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English
28
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Loureiro, Sandra Maria Correia
Burmann, Christoph
30
Melewar, T. C.
29
Bang, Nguyen
24
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Phau, Ian
20
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Foroudi, Pantea
18
Rahman, Zillur
17
Sarkar, Abhigyan
17
Han, Heesup
16
Khan, Imran
16
Christodoulides, George
15
Ekinci, Yuksel
15
Gupta, Suraksha
14
Keller, Kevin Lane
14
King, Ceridwyn
14
Kumar, Vikas
14
Kunkel, Thilo
14
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
12
Fetscherin, Marc
12
Pitt, Leyland F.
12
Sreejesh, S.
12
Vrontis, Demetris
12
Dens, Nathalie
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Kaufmann, Hans Rüdiger
11
Merrilees, Bill
11
Park, Jungkun
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Šerić, Maja
11
Baumgarth, Carsten
10
Casidy, Riza
10
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
The journal of product & brand management
2
Baltic journal of management
1
Cogent business & management
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
28
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1
Mapping the sustainability
branding
field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
10
Use numbers not words! : communicating hotels' cleaning programs for COVID-19 from the brand perspective
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495104
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