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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~subject:"Kundenintegration"
~subject:"Social Web"
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Search: "Customer relationship management"
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Brand loyalty
Customer satisfaction
Electronic Commerce
Kundenintegration
Social Web
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Brand image
16
Markenimage
16
Kundenzufriedenheit
11
Social web
11
Brand
10
Markenartikel
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
2
Fashion
2
Instagram
2
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19
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22
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22
Aufsatz in Zeitschrift
22
Language
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English
22
Author
All
Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
40
Han, Heesup
36
Piller, Frank T.
26
Bruhn, Manfred
23
Prentice, Catherine
23
Homburg, Christian
22
Mattila, Anna S.
21
Svensson, Göran
20
Gil Saura, Irene
19
Rather, Raouf Ahmad
18
Reichwald, Ralf
18
Khan, Imran
17
Mittal, Vikas
17
Verhoef, Peter C.
17
Aksoy, Lerzan
16
Conduit, Jodie
16
Itani, Omar S.
16
Kumar, V.
16
Rahman, Zillur
16
Thaichon, Park
16
Usman, Osly
16
Agnihotri, Raj
15
Bauer, Hans H.
15
Bilgihan, Anil
15
Harrigan, Paul
15
Hyun, Sunghyup Sean
15
Quach, Sara
15
Wirtz, Bernd W.
15
Balaji, M. S.
14
Gustafsson, Anders
14
Klaus, Philipp
14
Brodie, Roderick J.
13
So, Kevin Kam Fung
13
Stauss, Bernd
13
Töpfer, Armin
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Blut, Markus
12
Evanschitzky, Heiner
12
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Published in...
All
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
International journal of hospitality management
2
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
22
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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