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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
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Brand loyalty
Customer satisfaction
Internet marketing
Kundenintegration
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Kundenzufriedenheit
11
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Customer engagement
7
Dienstleistungsqualität
6
Online-Marketing
6
Service quality
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Customer integration
5
Viral marketing
4
Virales Marketing
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Airline
3
Confidence
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Emotion
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Fluggesellschaft
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Markentreue
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social media
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Australia
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Brand authenticity
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Customer loyalty
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E-commerce
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Electronic Commerce
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Article in journal
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20
Aufsatz im Buch
1
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English
20
Author
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Loureiro, Sandra Maria Correia
Han, Heesup
36
Hollebeek, Linda D.
32
Prentice, Catherine
23
Mattila, Anna S.
19
Svensson, Göran
19
Gil Saura, Irene
18
Rather, Raouf Ahmad
17
Khan, Imran
16
Bilgihan, Anil
15
Hyun, Sunghyup Sean
15
Klaus, Philipp
15
Balaji, M. S.
14
Harrigan, Paul
14
Rahman, Zillur
14
Gustafsson, Anders
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Kim, Wansoo
12
Quach, Sara
12
Thaichon, Park
12
Aksoy, Lerzan
11
Brodie, Roderick J.
11
Evanschitzky, Heiner
11
Itani, Omar S.
11
Johnson, Lester W.
11
Kumar, V.
11
Kumar, Vikas
11
So, Kevin Kam Fung
11
Sreejesh, S.
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Casidy, Riza
10
Conduit, Jodie
10
Grégoire, Yany
10
Izogo, Ernest Emeka
10
Keiningham, Timothy
10
McColl-Kennedy, Janet R.
10
Roberts-Lombard, Mornay
10
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
International journal of hospitality management
2
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
20
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
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