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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Brand management
Business-to-business marketing
Consumer behaviour
48
Konsumentenverhalten
48
Markenführung
38
Beziehungsmarketing
29
Brand image
29
Markenimage
29
Relationship marketing
29
Social Web
20
Social web
20
Customer satisfaction
16
Kundenzufriedenheit
16
Internet marketing
14
Online-Marketing
14
Viral marketing
14
Virales Marketing
14
Brand
12
Markenartikel
12
Emotion
10
Customer engagement
7
Dienstleistungsqualität
7
Marketing management
7
Marketingmanagement
7
Service quality
7
Tourism marketing
7
Tourismusmarketing
7
Customer integration
6
Fashion
6
Holiday behaviour
6
Kundenintegration
6
Mode
6
Urlaubsverhalten
6
Brand coolness
5
Confidence
4
Einzelhandel
4
Instagram
4
Online retailing
4
Online-Handel
4
Retail trade
4
Tourism
4
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Undetermined
28
Free
4
Type of publication
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Article
38
Book / Working Paper
1
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
39
Author
All
Loureiro, Sandra Maria Correia
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
84
Melewar, T. C.
73
Keller, Kevin Lane
56
Kleinaltenkamp, Michael
51
Balmer, John M. T.
46
Meffert, Heribert
45
Huber, Frank
44
Ahlert, Dieter
42
Backhaus, Klaus
42
De Chernatony, Leslie
41
Bruhn, Manfred
40
Bang, Nguyen
38
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
34
Bauer, Hans H.
33
Fournier, Susan
33
Uggla, Henrik
32
Christodoulides, George
30
Gupta, Suraksha
30
Ind, Nicholas
29
Romaniuk, Jenni
29
Schmidt, Holger J.
29
Guzman, Francisco
28
Sattler, Henrik
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Pitt, Leyland F.
27
Tomczak, Torsten
27
Vrontis, Demetris
27
Kernstock, Joachim
26
Schroeder, Jonathan E.
26
Veloutsou, Cleopatra
26
Woodside, Arch G.
26
Diamantopoulos, Adamantios
25
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Published in...
All
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
5
International journal of hospitality management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
39
Showing
1
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10
of
39
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date (oldest first)
1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
How to earn a premium price : the effect of green
marketing
and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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