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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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Brand management
Kundenzufriedenheit
Social web
Consumer behaviour
67
Konsumentenverhalten
67
Markenführung
32
Brand image
26
Markenimage
26
Beziehungsmarketing
23
Relationship marketing
23
Social Web
14
Brand
13
Customer satisfaction
13
Markenartikel
13
Emotion
12
Viral marketing
10
Virales Marketing
10
Einzelhandel
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Customer engagement
7
Fashion
7
Mode
7
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Experiment
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Urlaubsverhalten
5
Virtual reality
5
Virtuelle Realität
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40
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2
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2
Collection of articles of several authors
1
Sammelwerk
1
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English
43
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
71
Phau, Ian
35
Usman, Osly
34
Mattila, Anna S.
30
Bang, Nguyen
29
Hollebeek, Linda D.
28
Ko, Eunju
27
Melewar, T. C.
26
Prentice, Catherine
26
Filieri, Raffaele
25
Sarkar, Abhigyan
23
Dwivedi, Yogesh Kumar
22
Hyun, Sunghyup Sean
22
Sreejesh, S.
21
Wong, IpKin Anthony
21
Bilgihan, Anil
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
20
Keller, Kevin Lane
20
Paul, Justin
20
Seo, Yuri
20
Ahn, Jiseon
19
Bagozzi, Richard P.
19
Balaji, M. S.
19
Huber, Frank
19
Martínez-López, Francisco J.
19
Park, Jungkun
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Septianto, Felix
19
Veloutsou, Cleopatra
19
Wiedmann, Klaus-Peter
19
Flavián Blanco, Carlos
18
Khan, Imran
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
Dens, Nathalie
17
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Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
6
International journal of hospitality management
2
Journal of promotion management : JPM
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
43
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
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