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~person:"Loureiro, Sandra Maria Correia"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
~subject:"Social web"
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Search: subject:"Consumer preferences"
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Kundenzufriedenheit
Marketing management
Social web
Consumer behaviour
67
Konsumentenverhalten
67
Brand management
32
Markenführung
32
Brand image
26
Markenimage
26
Beziehungsmarketing
23
Relationship marketing
23
Social Web
14
Brand
13
Customer satisfaction
13
Markenartikel
13
Emotion
12
Viral marketing
10
Virales Marketing
10
Einzelhandel
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Customer engagement
7
Fashion
7
Mode
7
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Experiment
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketingmanagement
5
Service quality
5
Urlaubsverhalten
5
Virtual reality
5
Virtuelle Realität
5
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22
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1
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Article
27
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
27
Aufsatz in Zeitschrift
27
Language
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English
28
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
56
Mattila, Anna S.
29
Usman, Osly
28
Filieri, Raffaele
22
Bilgihan, Anil
20
Hollebeek, Linda D.
20
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
19
Martínez-López, Francisco J.
19
Wong, IpKin Anthony
19
Flavián Blanco, Carlos
18
Balaji, M. S.
16
Law, Chun Hung Roberts
16
Prayag, Girish
16
Rather, Raouf Ahmad
16
Rita, Paulo
16
Wu, Luorong
16
Hyun, Sunghyup Sean
15
Ko, Eunju
15
Quach, Sara
15
Sohail, M. Sadiq
15
Vrontis, Demetris
15
Bang, Nguyen
14
Casaló, Luis V.
14
Hennig-Thurau, Thorsten
14
Homburg, Christian
14
Huber, Frank
14
Jang, Soocheong
14
Bauer, Hans H.
13
Gustafsson, Anders
13
Gázquez-Abad, Juan Carlos
13
Johnson, Lester W.
13
Kumar, V.
13
Söderlund, Magnus
13
Thaichon, Park
13
Aksoy, Lerzan
12
Khan, Imran
12
Klaus, Philipp
12
Lim, Weng Marc
12
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Published in...
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Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
International journal of hospitality management
2
Journal of promotion management : JPM
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
28
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
9
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
10
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
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