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~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenführung
Markenimage
Consumer behaviour
62
Konsumentenverhalten
62
Brand management
30
Brand image
24
Beziehungsmarketing
22
Relationship marketing
22
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Social Web
13
Social web
13
Emotion
12
Viral marketing
9
Virales Marketing
9
Customer engagement
7
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Fashion
6
Mode
6
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Experiment
5
Holiday behaviour
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Service quality
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Urlaubsverhalten
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Virtual reality
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Virtuelle Realität
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Advertising
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Article
31
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32
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2
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2
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English
32
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Loureiro, Sandra Maria Correia
Phau, Ian
31
Han, Heesup
28
Diamantopoulos, Adamantios
27
Ko, Eunju
24
Sarkar, Abhigyan
23
Melewar, T. C.
22
Bang, Nguyen
21
Hollebeek, Linda D.
21
Guzman, Francisco
20
Veloutsou, Cleopatra
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Fetscherin, Marc
16
Paul, Justin
16
Valette-Florence, Pierre
16
Khan, Imran
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Sreejesh, S.
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Septianto, Felix
14
Dens, Nathalie
13
Gierl, Heribert
13
Park, Jungkun
13
Rahman, Zillur
13
Sung, Yongjun
13
Bagozzi, Richard P.
12
Casidy, Riza
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
Rather, Raouf Ahmad
12
Shukla, Paurav
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
Christodoulides, George
11
Das, Gopal
11
Dawes, John
11
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
Cogent business & management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
32
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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