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~person:"Luo, Xueming"
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Search: subject:"field experiment"
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Feldforschung
13
Field research
13
Mobile Marketing
7
Mobile marketing
7
Consumer behaviour
5
Duopol
5
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5
Kino
5
Konsumentenverhalten
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5
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5
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field experiment
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4
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4
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4
Mobilkommunikation
4
randomized field experiment
4
mobile targeting
3
targeting
3
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2
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Luo, Xueming
List, John A.
215
Sutter, Matthias
187
Huck, Steffen
76
Kerschbamer, Rudolf
57
Delfgaauw, Josse
56
Dur, Robert
56
Adena, Maja
53
Rasul, Imran
53
Neckermann, Susanne
48
Leibbrandt, Andreas
47
Carpenter, Jeffrey P.
46
Martinsson, Peter
45
Torgler, Benno
45
Falk, Armin
44
Yang, Dean
44
Giné, Xavier
43
Götte, Lorenz
42
Sliwka, Dirk
40
Altmann, Steffen
39
Balafoutas, Loukas
39
Sloof, Randolph
38
Karlan, Dean
37
Maitra, Pushkar
37
Dur, Robert A. J.
36
Baert, Stijn
35
Meier, Stephan
34
Ashraf, Nava
31
Mani, Subha
31
Praag, Mirjam van
31
Serneels, Pieter
31
Burks, Stephen V.
30
Mertins, Vanessa
30
Riener, Gerhard
30
Samek, Anya Savikhin
30
Goeschl, Timo
29
Vollan, Björn
29
Carlsson, Fredrik
28
Ekström, Mathias
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ECONIS (ZBW)
16
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1
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10
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16
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1
Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey : A
Field
Experiment
Tong, Siliang
;
Wang, Le
;
Luo, Xueming
;
Moriguchi, Takeshi
-
2022
across different shopping stages. By conducting a novel
field
experiment
that randomizes the treatment in two shopping stages …
Persistent link: https://www.econbiz.de/10014087163
Saved in:
2
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and
field
experiment
Zhang, Yingjie
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
Saved in:
3
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
4
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
5
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
6
Competitive Price Targeting with Smartphone Coupons
Dubé, Jean-Pierre
-
2016
To investigate the potential returns of targeted mobile discounts, we design and implement a large-scale
field
…
experiment
involving two competing movie theaters. In the experiment, we test different forms of targeting based on real …
Persistent link: https://www.econbiz.de/10013002916
Saved in:
7
Competitive Price Targeting with Smartphone Coupons
Dubé, Jean-Pierre
-
2016
We conduct a large-scale
field
experiment
to study competitive price discrimination in a duopoly market with two rival …
Persistent link: https://www.econbiz.de/10012996889
Saved in:
8
Competitive Price Targeting with Smartphone Coupons
Dubé, Jean-Pierre H.
-
2016
We conduct a large-scale
field
experiment
to study competitive price discrimination in a duopoly market with two rival …
Persistent link: https://www.econbiz.de/10012456607
Saved in:
9
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
10
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Saved in:
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