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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Brand management
Konsumentenverhalten
Relationship marketing
Marketing
143
Theorie
72
Theory
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
International marketing
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
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Online availability
All
Undetermined
5
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Article
35
Book / Working Paper
21
Type of publication (narrower categories)
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Article in journal
17
Aufsatz im Buch
17
Aufsatz in Zeitschrift
17
Book section
17
Collection of articles of several authors
9
Sammelwerk
9
Handbook
8
Handbuch
8
Lehrbuch
6
Textbook
6
Aufsatzsammlung
4
Bibliografie enthalten
3
Bibliography included
3
Case study
2
Fallstudie
2
Reprint
2
Accompanied by computer file
1
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1
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1
Graue Literatur
1
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1
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1
research-article
1
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Language
All
German
32
English
24
Author
All
Malhotra, Naresh K.
Pepels, Werner
Bruhn, Manfred
151
Homburg, Christian
144
Burmann, Christoph
123
Esch, Franz-Rudolf
119
Huber, Frank
108
Bauer, Hans H.
99
Kumar, V.
97
Herrmann, Andreas
93
Wiedmann, Klaus-Peter
91
Baumgarth, Carsten
87
Han, Heesup
85
Melewar, T. C.
80
Verhoef, Peter C.
76
Kleinaltenkamp, Michael
68
Ahlert, Dieter
65
Hollebeek, Linda D.
62
Meffert, Heribert
62
Mattila, Anna S.
61
Bang, Nguyen
58
Keller, Kevin Lane
57
Loureiro, Sandra Maria Correia
57
Sheth, Jagdish N.
54
Swoboda, Bernhard
54
Vrontis, Demetris
54
Krafft, Manfred
53
Backhaus, Klaus
52
Thaichon, Park
51
Walsh, Gianfranco
51
Lindgreen, Adam
50
Palmatier, Robert W.
49
Tomczak, Torsten
49
Grewal, Dhruv
48
Phau, Ian
48
Piller, Frank T.
48
Stauss, Bernd
48
Svensson, Göran
48
Balmer, John M. T.
46
Foroudi, Pantea
46
Gierl, Heribert
45
Mittal, Vikas
45
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Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Heidelberger Fachbücher für Praxis und Studium
1
International Marketing Review
1
International journal of consumer studies
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
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Source
All
ECONIS (ZBW)
55
Other ZBW resources
1
Showing
1
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56
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
4
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
7
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
8
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
9
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
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