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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Germany
Konsumentenverhalten
Marketing
143
Theorie
72
Theory
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Relationship marketing
19
Beziehungsmarketing
18
Kommunikation
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
International marketing
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
more ...
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Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
41
Article
21
Type of publication (narrower categories)
All
Handbook
22
Handbuch
22
Lehrbuch
17
Collection of articles of several authors
16
Sammelwerk
16
Textbook
16
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
8
Bibliografie enthalten
8
Bibliography included
8
Book section
8
Aufsatzsammlung
5
Case study
2
Fallstudie
2
Reprint
2
Accompanied by computer file
1
Arbeitspapier
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Fallsammlung
1
Graue Literatur
1
Nachschlagewerk
1
Non-commercial literature
1
Reference book
1
Working Paper
1
Wörterbuch
1
Übungssammlung
1
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Language
All
German
44
English
18
Author
All
Malhotra, Naresh K.
Pepels, Werner
Bauer, Hans H.
111
Homburg, Christian
111
Bruhn, Manfred
108
Meffert, Heribert
107
Huber, Frank
97
Wiedmann, Klaus-Peter
87
Ahlert, Dieter
76
Kleinaltenkamp, Michael
73
Han, Heesup
70
Backhaus, Klaus
69
Herrmann, Andreas
69
Spiller, Achim
67
Baumgarth, Carsten
53
Burmann, Christoph
53
Mattila, Anna S.
52
Fritz, Wolfgang
51
Swoboda, Bernhard
51
Diller, Hermann
50
Esch, Franz-Rudolf
50
Loureiro, Sandra Maria Correia
48
Hollebeek, Linda D.
46
Gierl, Heribert
45
Kumar, V.
44
Tomczak, Torsten
43
Walsh, Gianfranco
43
Kirchgeorg, Manfred
42
Phau, Ian
42
Verhoef, Peter C.
42
Grewal, Dhruv
39
Kenning, Peter
39
Albers, Sönke
37
Bang, Nguyen
36
Benkenstein, Martin
36
Dwivedi, Yogesh Kumar
36
Helm, Roland
36
Ko, Eunju
35
Schramm-Klein, Hanna
35
Zentes, Joachim
35
Usman, Osly
34
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Institution
All
Duncker & Humblot
6
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag <Berlin>
1
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Legends in marketing
1
Lehrbuch
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
Stud oec / anwendungsbezogene BWL
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
dtv / (Beck-Wirtschaftsberater)
1
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Source
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ECONIS (ZBW)
62
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1
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62
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Moderne Preispolitik : Gewinnoptimierung durch kluges Erlösmanagement
Pepels, Werner
-
2019
Persistent link: https://www.econbiz.de/10012034660
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
4
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
5
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
6
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
7
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
8
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
10
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
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